If you’re looking to sell your home this summer, there’s nothing more important than making sure it looks its very best when it hits the market. A well-styled home will attract buyers, maximise its value and make it stand out from the crowd. In fact, properties that are styd are proven to sell faster and for a higher price than homes that are not staged.
So, when it comes to styling, it’s natural to think of real furniture staging as the only option, but virtual styling is becoming more popular and can be equally effective. Here’s how you can make a “virtual” first impression that delivers the wow factor.
WHAT IS VIRTUAL STYLING?
Also known as virtual staging, virtual styling is a digital, 3D interior styling and furniture modelling service, similar to an artist’s impression of a property. Virtual styling is where professional photographs or videos are taken of an empty room and furniture is added using computer software. The photos and/or videos are then used in online and printed promotional material to help market a property for sale.
The result of virtual styling means stylish furniture to suit your home and realistic imagery that not only allows buyers to visualise themselves in your home, but makes a property stand out from the crowd, which in turn increases buyer interest. Virtual styling is also an easy way to transform the look of an old home or dated furniture without renovations or spending money on new furniture. Likewise, digitally enhancing photos with new furniture is much quicker than staging with real furniture, meaning photos and videos can be ready for marketing purposes much sooner. Virtual styling also comes to a fraction of the cost of traditional styling. Virtual styling is also beneficial for vacant properties and for investors or renovators who don’t have furniture, or don’t intend to buy or hire it for when the property is on the market.
If you’re interested in transforming your home virtually, then it’s important to find a styling professional who can showcase your home in its best light. Here are some local photographers who specialise in virtual styling.
“Virtual styling is a digital, 3D interior styling and furniture modelling service, similar to an artist’s impression of a property.”
BOXBROWNIE
BoxBrownie is a digital specialist offering virtual styling and a range of property marketing services, including photo editing, 3D floorplans and videography. When it comes to virtual styling, BoxBrownie uses cutting edge technology combined with the latest staging techniques including digital scaling, advanced lighting, shadowing and micro textures to create realistic photos that look as if the property was traditionally staged.
RAWPRO
If you’re looking for virtual styling and video combined, then look to local business rawpro. This well-known digital specialist is one of the capital’s leading video agencies, producing short-form video content and photos for property marketing. The team at rawpro have a deep understanding of visual art, filmmaking and the digital landscape, and have created marketing videos for hundreds of homes within the ACT and surrounding region.
INHOUSE IMAGE
Canberra real estate and commercial photographer, Cass Atkinson, is the owner of InHouse Image. Cass has over 15 years’ experience photographing everything from rental units to commercial fitouts and is one of the best local property photographers using virtual styling in their work. Cass believes that every space has its own story and aims to capture the personality of a place and bring it to life
