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The Language Of Flowers: How They Can Sell Your Home

The Language Of Flowers: How They Can Sell Your Home

People are wired to respond positively to flowers, so it makes perfect sense to have a fresh, beautiful bunch on display if you are selling your home.

Home is where the heart is, but when you have a change of heart and want to sell your home , flowers can make the difference. The incredible effect of fresh flowers inside your home can leave a lasting impression on potential buyers and here's why you should have them on display.

It is the evolutionary survival instinct of flowers to make us happy

Flowers evolved over time so that people associate them with happiness

Professor of Psychology Dr Jeannette Haviland-Jones gave a lecture at the University of Florida entitled Flower Power, where she revealed that a flower's survival instinct is to make people happy. If a flower is visually pleasing and has a lovely aroma, people will help that flower to pollinate and grow. It is the evolutionary survival instinct of flowers to make us happy so that we look after them.

So, what does that have to do with selling your home? Well, if flowers make people happy then doesn't it make sense to have them on display when trying to sell your home? Our brains are wired to respond positively towards flowers and when buyers are positive, they like to buy things-like houses.

The image and scent of flowers can make the world of difference when selling your home The image and scent of flowers can make the world of difference when selling your home

Where is the best place to display those mood-enhancing flowers?

Flower placement is key when attracting buyers. Forbes explained that the two most important rooms when selling a house are the kitchen and the master bathroom. Save your most glorious and sweet-smelling flowers for those two rooms.

Bathrooms tend to be associated with being clean and sterile, so a bright, colourful bunch of flowers is going to grab people's attention as soon as they walk in. According to Listovative, the calla lily and orchid are in the top 12 most beautiful flowers in the world and they are the easiest to find at your local flower store.

The effect of a flower's fragrance

Director of the Laboratory of Cognitive Neurobiology at Boston University Howard Eichenbaum told NBC News that there is a direct connection between the nose and the emotional part of the brain. Therefore, smells will trigger memories and hopefully the flowers you choose will invoke a lovely memory for people visiting your home .

Better Homes and Gardens suggests to plant a pocket of oriental lilies. They have the ability to perfume an entire garden and they are one of the most beautiful-smelling flowers in the world.

There are so many tricks of the trade when it comes to making your home attractive to buyers, but by simply catering to the human senses, it can effect someone's mood and memory when visiting your home.

For advice when selling a house , talk to the friendly team at Peter Blackshaw.

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